The social media app for neighborhoods is doubling-down on local business discovery with a new “Local Faves” hub that promotes verified neighbor recommendations to combat fake online reviews. “Local businesses have always grown through word of mouth. Online, though, reviews can be bought, manipulated, or faked,” says Nextdoor CEO Nirav Tolia. “Nextdoor’s approach mirrors the value of real word of mouth: a real neighbor, in a real neighborhood, sharing a business they’ve actually used.”