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Jay Peters
Grim stats about Google search traffic:

“Google traffic from organic search to over 2,500 sites was down by a third (33%) globally between Nov 2024 and Nov 2025 and by 38% in the United States,” according to Chartbeat data included in a report from the Reuters Institute for the Study of Journalism.

Journalism, media, and technology trends and predictions 2026

[Reuters Institute for the Study of Journalism]

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