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Richard Lawler
Vapor vs. Zoom.

The latest ads featuring Apple and Google’s mobile flagships could combine for a Nike football cleat and appeared within hours of each other today, before likely going into rotation over the holiday.

For the iPhone 17 Pro, Apple is highlighting its built-in vapor chamber cooling, while the Pixel 10 Pro teases its 100x AI zoom with a Love, Actually tie-in.

Combined screenshot showing Apple’s iPhone 17 Pro vapor chamber on the top, and a billboard trumpeting the Pixel 10 Pro zoom.
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