When Microsoft bundled Copilot into personal and family plans for Microsoft 365 last year, it raised prices for annual subscriptions by up to 45 percent. However, the Australian regulator ACCC alleges it misled consumers by not advertising a less expensive option without Copilot until consumers tried to cancel, reports The Guardian.
“Following a detailed investigation, we will allege in Court that Microsoft deliberately omitted reference to the Classic plans in its communications and concealed their existence until after subscribers initiated the cancellation process to increase the number of consumers on more expensive Copilot-integrated plans,” ACCC Chair Gina Cass-Gottlieb said.
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