Umar Shakir

Apple’s new ad launching days before Mother’s Day (this Sunday!) pitches the Vision Pro as a one-of-a-kind memories headset that will put mom to tears as they watch Spatial Videos of baby in VR. It includes a heartfelt closeup shot, which is giving us Verge folks déjà vu.

Beginning May 2nd, prices on vehicles such as the Mustang Mach-E EV could jump as much as $2,000, which Ford says will arrive in US dealer lots by late June. The news comes after Ford declared the Trump administration’s tariffs are adding about $2.5 billion of costs for the company in 2025.