Lauren Feiner

It’s planning to run full-page ads in The Washington Post, Los Angeles Times, and New York Times on Thursday, according to NYT reporter Mike Isaac, on the heels of Meta’s $17 billion settlement with state AGs. Meta is using the settlement to urge its top competitors to take on similar restrictions.

It would have been the next bellwether in the group of cases tried in a Los Angeles state court. In the first, Meta and YouTube were ordered to pay $6 million total. After settling with TikTok, the teen’s lawyer told The New York Times, she wanted to “resume her life.”

The company laid out its defense in the trial against a coalition of state AGs, previewing that it will call on their own public health officials to combat claims of social media addiction, and claiming that the states have pulled public statements out of context to claim it misled parents.

In an opening statement, California deputy AG Megan O’Neill accused Meta of doing “too little, too late” to curb teens’ problematic usage of Facebook and Instagram, while misleading the public. She also laid out the states allegations that Meta knew — but didn’t remove – many kids under 13 on its platforms.

Beginning at 11 AM Eastern, you can stream opening arguments in a trial where 29 attorneys general allege Meta harmed consumers through addictive design. Meta denies this, and warned damages could reach $1.4 trillion — nearing its market cap. The AGs say they’d likely be closer to $200 billion.

The group says that while changes like more limited data retention is welcomed, the devil is in the details. “Transforming an exceptionally dangerous mass surveillance system into one that is fully protective of civil rights and civil liberties is a difficult, if not impossible task,” it writes.